Cambridge IGCSE and O Level Business Coursebook with Digital Access (2 Years)

Product Overview

Cambridge IGCSE™ and O Level Business Digital Coursebook provides a fully interactive, accessible, and engaging learning experience aligned to the latest syllabuses (0264 / 0774 / 7081) for examination from 2027. Designed to help students understand key business concepts through real-life examples, multimedia content, and active learning strategies, this digital edition is ideal for the modern classroom.

With built-in support for English as an Additional Language (EAL) learners and a strong focus on real-world application, the coursebook prepares students not only for exams but for success in further study and the workplace.

Key Features

• 🧠 Active Learning Approach
  Includes hands-on activities such as calculating productivity, conducting market research, and writing business reports to encourage practical learning and skill application.

• 🌍 Global Business Case Studies
  Features engaging, real-life business scenarios (e.g. Yao Secret, Hasbro) that encourage students to explore how businesses operate worldwide.

• 🎥 Short Videos for Visual Learners
  Explains key topics using concise, curriculum-aligned videos to support visual understanding and classroom discussion.

• 📘 Business in Context & Business in Action
  Real-world connections allow students to explore current global issues, such as environmental challenges or career pathways, through meaningful discussion prompts.

• 🗣️ EAL Support
  Subject-specific vocabulary is highlighted throughout the text, with full definitions in the glossary, and tips are provided to guide students on essay writing, evaluation, and analysis.

• 🎯 Learning Intentions & Progress Checks
  Each chapter includes clear learning objectives, ‘Check Your Progress’ sections, and Reflection prompts to build metacognitive skills and track achievement.

• ♿ Accessibility Compliant
  This publication meets the EPUB Accessibility Specification with full WCAG 2.2 Level AA conformance, ensuring inclusivity for all learners.

Contents Overview

Introduction

• How to use this book

• Overview of structure and features

Section 1: Understanding Business Activity

• Topics: Business activity, economic sectors, business growth, types of organisation, objectives

• • Case Study

Section 2: People in Business

• Topics: HRM, management, communication, motivation

• • Case Study

Section 3: Marketing

• Topics: Market research, marketing mix (product, price, place, promotion), strategy

• • Case Study

Section 4: Operations Management

• Topics: Production, costs and break-even, quality, location

• • Case Study

Section 5: Financial Information and Decisions

• Topics: Business finance, cash flow, profit and loss, financial statements, ratio analysis

• • Case Study

Section 6: External Influences on Business Activity

• Topics: Economic environment, international business, ethical/environmental issues

• • Case Study

Final Sections

• Preparing for Assessment

• Accounting Formulae and Ratios

• Glossary, Index, Acknowledgements

Ideal For:

• Students preparing for Cambridge IGCSE™, IGCSE (9–1), and O Level Business exams from 2027

• Teachers looking for a fully digital, interactive coursebook

• Schools prioritizing accessibility and EAL learner support

Format: Digital Coursebook (EPUB, accessible via Cambridge GO)
Syllabuses Supported: 0264 / 0774 / 7081
Conformance: WCAG 2.2 Level AA Accessibility