Cambridge IGCSE and O Level Business Digital Coursebook (2 Years)

Product Overview

Cambridge IGCSE™ and O Level Business Digital Coursebook is an engaging, syllabus-aligned resource that brings business education to life. Developed for the updated Cambridge syllabuses (0264 / 0774 / 7081) for examinations from 2027, this fully digital coursebook helps students grasp key business concepts through interactive activities, real-world case studies, and multimedia tools.

With built-in language support and accessibility compliance, it ensures that all learners—including EAL students—can engage confidently with content ranging from entrepreneurship and marketing to finance and globalisation.

Key Features

• 🎯 Syllabus-Aligned Learning Intentions
  Every chapter begins with clear learning objectives that are mapped directly to the Cambridge syllabus, helping students stay focused and goal-oriented.

• ✍️ Active Learning Focus
  Students explore key concepts through hands-on activities like conducting market research, calculating labour productivity, and writing business reports.

• 🌍 Real-World Case Studies
  Global examples—such as Yao Secret and Hasbro—illustrate how businesses operate in various industries and cultures, with questions that encourage application and analysis.

• 🎥 Short Videos for Visual Learners
  Integrated multimedia tools bring business concepts to life and reinforce understanding through engaging, concise explanations.

• 💬 Business in Context & Business in Action Features
  Students connect course content to current global issues—like the UN Climate Change Conference—and real-life success stories, promoting discussion and deeper engagement.

• 🧠 EAL Support & Key Vocabulary
  Subject-specific terms are highlighted and explained within the text and glossary, while tips offer guidance on essay writing, evaluation, and analysis.

• 🧭 Formative Assessment Tools
  ‘Check Your Progress’ and ‘Reflection’ prompts help learners assess understanding, identify improvements, and prepare for assessments.

• ♿ Accessibility Compliant
  Meets EPUB Accessibility Specification with full WCAG 2.2 Level AA conformance, ensuring content is usable for all learners.

Contents Overview

Introductory Material

• How to Use This Book

• Introduction

Section 1: Understanding Business Activity

1. Business activity

2. Economic sectors

3. Enterprise, business growth and size

4. Types of business organisation

5. Business objectives and stakeholder objectives
   + Section Case Study

Section 2: People in Business

6. Human resource management (HRM)

7. Organisation and management

8. Methods of communication

9. Motivating employees
   + Section Case Study

Section 3: Marketing

10. Marketing and the market

11. Market research

12. Marketing mix: Product

13. Price

14. Place

15. Promotion

16. Marketing strategy and legal controls
    + Section Case Study

Section 4: Operations Management

17. Production of goods and services

18. Costs, scale of production and break-even analysis

19. Quality

20. Location decisions
    + Section Case Study

Section 5: Financial Information and Decisions

21. Business finance

22. Cash flow forecasts

23. Statement of profit

24. Statement of financial position

25. Analysis of accounts
    + Section Case Study

Section 6: External Influences

26. Economic issues

27. Business and the international economy

28. Environmental and ethical issues
    + Section Case Study

Final Units

29. Preparing for Assessment

• Accounting Formulae and Ratios

• Glossary

• Index

• Acknowledgements

Ideal For:

• Students preparing for Cambridge IGCSE™, IGCSE (9–1), or O Level Business exams (2027 onwards)

• Classrooms seeking an engaging, multimedia-rich resource

• Learners who benefit from real-life examples, EAL support, and progressive assessment features

Format: Digital Coursebook (EPUB via Cambridge GO)
Syllabuses Supported: 0264 / 0774 / 7081
Conformance: WCAG 2.2 Level AA